Primary logo — black + navy
The preferred full-color logo for white and light backgrounds.
310.1 × 57.4 · SVG
Brand guidelines
Representing the Brace Health brand.
Official logos, colors, placement imagery, and practical guidance for presenting Brace Health clearly and consistently.
Logo
Choose the logo for the background.
Use a full-color logo on light surfaces and a reversed logo on dark surfaces. Keep the supplied artwork intact and always leave clear space around it.
Alternate logo — navy + black
An alternate full-color treatment for white and light backgrounds.
310.1 × 57.4 · SVG
Reversed logo — white + navy
For dark neutral backgrounds where the navy mark remains distinct.
310.1 × 57.4 · SVG
Reversed logo — white
For navy, black, and other dark backgrounds.
310.1 × 57.4 · SVG
Brand mark — navy
For avatars, icons, and compact square placements.
57.4 × 57.4 · SVG
Brand imagery
One system, sized for every placement.
Select the closest aspect ratio instead of stretching or heavily cropping another version. Each image uses the approved Brace Health logo, colors, and positioning.
Landscape
For link previews, wide screens, and editorial headers.
1200 × 630 · PNG
Square
For search cards, directories, and square placements.
1200 × 1200 · PNG
Portrait
For portrait cards and social placements.
1080 × 1350 · PNG
Vertical
For phones, stories, and tall placements.
1080 × 1920 · PNG
Colors
A focused, high-contrast palette.
Brace action blue carries emphasis while navy anchors the identity. Slate and steel add hierarchy, and ink, canvas, and white keep layouts quiet, legible, and consistent.
Brace action blue
#386ECBR: 56 G: 110 B: 203
Brace navy
#111827R: 17 G: 24 B: 39
Brace slate
#394966R: 57 G: 73 B: 102
Brace steel
#687B9DR: 104 G: 123 B: 157
Brace ink
#090D15R: 9 G: 13 B: 21
Brace canvas
#F3F5FBR: 243 G: 245 B: 251
White
#FFFFFFR: 255 G: 255 B: 255
Sizing & spacing
Clear space is part of the mark.
Protect legibility by giving the logo room to breathe and by choosing the supplied lockup that best fits the available space.
Leave breathing room
Keep text, imagery, and container edges outside the clear-space area shown around the complete lockup.
Full lockup
Compact mark
Use the right lockup
Use the full logo whenever it remains legible. Use the brand mark alone for avatars and genuinely compact placements.
Common errors
Keep the identity consistent.
Use the supplied files as-is. Small adjustments can quickly weaken recognition or make the logo difficult to read.
Do not distort
Never stretch, compress, or change the logo’s proportions.
Do not rotate
Keep the artwork level and aligned with the surrounding layout.
Do not crowd
Do not push the lockup against an edge or nearby content.
Avoid low contrast
Choose the light or dark logo so every element remains clear.
In HTML, describe the asset naturally and identify Brace Health once.
Use empty alt text only when the image is decorative and nearby text already conveys the same meaning.