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Negotiate better payer rates with AI.

Our AI researches your practice, builds a custom letter, and tells you who to send it to at each payer.

Have an access code? Include it in your waitlist submission.

250+

Payer negotiations supported

40+

Rate increases secured

3–45%

Secured increase range

Early results. Outcomes vary by payer, contract, market, and practice.

Practice Successes

Private practices are winning meaningful rate increases.

Practice result

Southern New Hampshire

New Hampshire state outlineNH

1

Location

25%

Rate increase

Discipline
Outpatient PT
Plan type
Commercial plan
We just got a 25% reimbursement bump from [redacted]. Thank you so much. We never thought it was worth negotiating before this. We are so excited.

Practice result

Southern Massachusetts

Massachusetts state outlineMA

2

Locations

25%

Rate increase

Discipline
Outpatient PT
Plan type
Commercial plan
We’ll now make $50K more in profit from 10 minutes of effort. Incredible. Probably the best return on 10 mins of my time I’ve ever had.

Practice result

Central Massachusetts

Massachusetts state outlineMA

4

Locations

10%

Rate increase

Discipline
Outpatient PT/OT
Plan type
Commercial plan
I wanted to thank you for all of your assistance with reimbursement advocacy. This is such an important initiative and truly makes a difference for outpatient practices like ours.

Wins across the payer market

Blue Cross Blue Shield
UnitedHealthcare
Aetna
Cigna
American Specialty Health
CorVel
MedRisk
Tufts Health Plan
Mass General Brigham
WellSense Health Plan
…and more

A practical path forward

How it works

  1. 01

    Tell us about your practice.

    Share your locations, specialties, access, outcomes, and availability. The focused intake only takes a few minutes.

    The practice story

    Specialty access
    Pelvic health, vestibular care
    Availability
    Evaluations within 24–48 hours
    Patient experience
    4.9 stars across 170+ reviews
    Unique hours
    Early morning availability
    Costly alternatives
    Two health system rehab sites within 10 miles
  2. 02

    Get a custom, evidence‑based letter.

    Brace researches your practice and local market, then turns the strongest supportable evidence into a negotiation letter specific to your practice.

    Building the strongest case…

    What moves payers

    Leverage point 01

    Specialized access

    Pelvic health evaluations available within 48 hours.

    Leverage point 02

    Network adequacy

    The nearest comparable in-network provider is 18 miles away.

    Leverage point 03

    Near-term cost

    The hospital-based alternative costs the payer 2.4× more per visit.

    Illustrative example. Every letter is practice- and payer-specific.
  3. 03

    Connect withthe right contactat each payer.

    Our growing payer-contact and process knowledge base identifies the specific person, submission route, and follow-up plan.

Inside payer decision-making

What actually moves payers.

01

Network adequacy

Insight

Employers are the payer's real customers. Employers judge plans based on access: “Can my employees access care when they need it?”

Strategy

Prove that your practice fills a role that is hard to replace, operationally or geographically constrained, and meaningful to employers or regulators.
Clinical specializationGeographic scarcityOperational access
02

Near-term cost

Insight

The average commercial member stays on their plan for fewer than 24 months. Therefore, payers must see a return on their investment within 12 months.

Strategy

Show that going out of network raises the payer's costs immediately. For example, without your practice, members may move into higher-cost health-system care where PT visits can cost 2–4× more, while earlier imaging, referrals, and diagnostics make the episode more expensive.

Frequently asked questions

I thought Brace Health was a billing company?
We are. Brace Health helps independent rehab therapy practices get paid more, faster, using AI. Payer negotiation is within our mission. Our AI-powered billing collects what your contract allows. Our AI-powered negotiation increases what it allows.
How much does this cost?
Selected practices invited from the Early Access waitlist will participate at no cost.
Do I have to switch to Brace Health to use this?
No. Your custom letter and outreach plan are yours. No billing service or EMR change is required.
What exactly do I get?
You receive a custom payer negotiation letter, relevant payer contacts we can identify, and suggested next steps for outreach and follow-up.
What information does Brace need?
The intake asks for basic information about your practice, payer relationship, specialties, access, and outcomes. We do not ask for contracted rates, fee schedules, or patient information.
How long does a payer negotiation take?
There is no standard timeline. Some payers respond quickly; others require repeated follow-ups, internal routing, phone calls, or additional paperwork. Finding the right person at the payer is often a major part of the process.
Do you guarantee I will get a rate increase?
No. The outcome depends on the payer, your contract, your market, and the strength of your negotiating position. We help you make a stronger, more targeted request, but we cannot guarantee the payer will agree to an increase.
What should I ask for in the negotiation?

Our recommendation is to start by asking for higher rates only.

It's tempting to ask for a broader set of changes: fewer authorizations, expanded visit limits, preferred-provider status, direct-access pilots, alternative payment models, or carve-outs with better economics.

Those are all good ideas. But they are usually not the best first ask for an individual practice with limited time. The reasoning:

  • Plan design takes a long time. Authorization rules, visit limits, and benefit structure usually can't be changed quickly.
  • It often involves different decision-makers. The person who can update your fee schedule may not control authorizations or benefit design. Introducing plan design can mean entering a second maze entirely.
  • It usually requires more scale. Payers are more likely to consider pilots or plan-design changes when a provider can affect a large population or broader market.
  • It can dilute the communication funnel. A clean rate ask is easier to process, route, and approve. A combined ask gives the payer more reasons to slow down, redirect, or say no.

This doesn't mean the PT industry or large networks should stop pushing for better plan design. They should. But for an individual practice with limited time and leverage, we recommend keeping the first negotiation focused.

A stronger industry

Every negotiation moves rehab therapy forward.

Better reimbursement starts when practices consistently communicate their value.Each negotiation creates more evidence, more payer knowledge, and more pressure for sustainable rates across the profession.