Customer Obsession
We start with the customer and work backwards. We deeply understand who they are, what they need, and why they need it.
Protecting the practicesthat put patients first
Patients treated in private practices have better outcomes, more personalized care, and lower costs.
Yet private practices are disappearing — squeezed by payers, buried in administrative tasks, and fighting a system designed against them.
We believe that needs to change.
We believe private practices should thrive, armed with the same tools the payers have to get paid what they deserve.
We believe clinicians should spend their time treating patients, not navigating archaic insurance systems.
We believe patients should receive great care from locally owned practices and never worry about a surprise bill months later.
We are optimists who know the best care happens in independent practice — and we're building Brace Health to make sure it survives.
our values
Move Fast
Speed matters. Most decisions and actions are two-way doors. We don’t overthink or over-analyze. We experiment, learn, iterate.
High Agency
We choose action. We don't wait to be told what to do — we proactively identify problems and solve them. We don't blame circumstances or other people. We make things happen.
1% Better Every Day
We care most about continuous improvement. We actively seek feedback and relentlessly pursue ways to get better. We are never done learning. We are never defensive.
Collaborate & Earn Trust
We listen first and speak second. We are attentive, candid, and respectful. We operate with confidence and humility. We earn trust through action and authenticity.
Find Joy
We find joy in our mission and our work. We value and appreciate each other as humans and the diversity of what we each bring to the table. We seek connection.
We are a team ofbuilders
on a mission to get patients covered and clinicians paid.